Employee at the Institute of Natural Products and Cosmetics working in the Natural and Synthetic Cosmetic Ingredients Team.
Nowadays, people are paying much more attention to where ingredients come from and how they are processed. They expect ethical and sustainable practices from producers. With technology providing instant access to information beyond the product label, consumer demands for greater transparency about organic claims, ingredients and processes will continue to grow. Clear, easy-to-understand definitions of terms such as 'natural' and 'organic' would make it much easier to meet these expectations.
